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Home / All  / Digital Marketing  / #LdnOnTree – Providing Youth Opportunities


For many years the Rotary Club of London South has been selling beautiful pewter London, Ontario inspired Christmas ornaments as a fundraiser for the community. This year, their team created an online store in order to facilitate the campaign during the pandemic.


They brought on Wychwood Marketing & Strategy to help increase awareness of this campaign and drive online sales in order to raise $20,000 for youth programs.


To make this happen Wychwood created the campaign titled #LdnOnTree, a fun play on London, Ontario’s most popular hashtag. New photo and video content was created in order to capture the targeted audience.

Digital Tactics:

  • New photo and video content of ornaments
  • Create Instagram Account
  • Create & Implement a Facebook & Instagram Advertising Strategy (Geo-targeted)
  • Content development
Make it an official Forest City Christmas! #LdnOnTree!


With a fresh look and feel for the campaign and a dynamic online strategy the results made spirits bright!

68,553 People Reached

1,640 Clicks to the website

$21,500+ Raised for Youth in London, Ontario

… all done with an advertising budget of $500.

Would you like to support this campaign? Order an ornament online!