#LdnOnTree – Providing Youth Opportunities
Background:
For many years the Rotary Club of London South has been selling beautiful pewter London, Ontario inspired Christmas ornaments as a fundraiser for the community. This year, their team created an online store in order to facilitate the campaign during the pandemic.
Goals:
They brought on Wychwood Marketing & Strategy to help increase awareness of this campaign and drive online sales in order to raise $20,000 for youth programs.
Tactics:
To make this happen Wychwood created the campaign titled #LdnOnTree, a fun play on London, Ontario’s most popular hashtag. New photo and video content was created in order to capture the targeted audience.
Digital Tactics:
- New photo and video content of ornaments
- Create Instagram Account
- Create & Implement a Facebook & Instagram Advertising Strategy (Geo-targeted)
- Content development
Make it an official Forest City Christmas! #LdnOnTree!
Results:
With a fresh look and feel for the campaign and a dynamic online strategy the results made spirits bright!
68,553 People Reached
1,640 Clicks to the website
$21,500+ Raised for Youth in London, Ontario
… all done with an advertising budget of $500.
Would you like to support this campaign? Order an ornament online!
