Launching a local, women-owned online store
Background:
NICHE Boutique is a brand new online store that offers sustainable & stylish goods for home & self. Brands are Canadian with a focus on supporting women owned businesses.
Wychwood was beyond flattered to be asked to help with the launch of a new and exciting online store.
Goals:
As we know, Google is the number one place to start your online shopping and “only 0.78% of Google searchers will click on the second page”. Therefore, our first goal was to ensure that this new online store gets on page one of the Google search results. Secondly, we wanted to create a strong Facebook and Instagram presence in order to run dynamic social media advertising campaigns to boost brand awareness and online sales.
Tactics:
- Search Engine Optimization (SEO) Strategy
- Google Ads Campaign Setup & Strategy
- Facebook/Instagram Campaign Strategy
Results:
Niche Boutique was number one on the first page of Google the first day the store launched. The Facebook and Instagram campaigns kicked off the launch and generated major sales in the first week.
“I have a new e-commerce store and she has helped me immensely with my kick off launch, Google Ads creation and SEO. She made it so I was #1 in Google search!”
Niche Boutique launched November 2020 with a bang! Wychwood is honoured to be partnered with this brand new store and can’t wait to watch it grow as we continue down the road to digital success!
